Privacy Policy

1. Introduction

UK Property Bridging (a trading name of The UK Adviser Ltd) is committed to protecting your privacy and personal data. This Privacy Policy explains how we collect, use, store, and protect your information when you use our website or services.

The UK Adviser Ltd is registered with the Information Commissioner's Office (ICO) and complies with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

2. Information We Collect

Personal Information

When you submit an enquiry, we collect:

• Full name
• Email address (if supplied)
• Phone number
• Company name (if applicable)
• Details about your property and finance requirements

Technical Information

We automatically collect:

• IP address
• Browser type and version
• Device information
• Pages visited and time spent on pages
• Referring website
• Campaign parameters and advertising click identifiers included in the page URL

3. How We Use Your Information

We use your personal information to:

• Process your bridging finance enquiry
• Contact you regarding your application
• Provide quotes and indicative terms
• Comply with legal and regulatory requirements
• Improve our website and services
• Understand which pages and advertising campaigns generate enquiries
• Send you relevant information about our services (with your consent)

4. Legal Basis for Processing

We process your data under the following legal bases:

• Contract: Processing is necessary for entering into or performing a contract with you
• Consent: You have given clear consent for us to process your data for specific purposes
• Legal Obligation: We need to comply with FCA regulations and anti-money laundering requirements
• Legitimate Interests: Processing is necessary for our legitimate business interests

5. Data Sharing

We may share your information with:

• Lenders: To obtain quotes and process your application
• Service Providers: Including CRM systems, email services, and payment processors
• Legal Advisors: When necessary for legal compliance
• Regulatory Bodies: Such as the FCA when required by law

We never sell your personal data to third parties for marketing purposes.

6. Data Retention

We retain your personal data for as long as necessary to fulfill the purposes outlined in this policy, typically:

• Active enquiries: Until completion or 12 months of inactivity
• Completed transactions: 6 years (as required by FCA regulations)
• Marketing consent: Until you withdraw consent

7. Your Rights

Under UK GDPR, you have the right to:

• Access: Request a copy of your personal data
• Rectification: Correct inaccurate or incomplete data
• Erasure: Request deletion of your data (subject to legal obligations)
• Restriction: Limit how we use your data
• Portability: Receive your data in a structured format
• Object: Object to processing based on legitimate interests
• Withdraw Consent: Withdraw consent at any time

To exercise any of these rights, please contact us at hello@ukadviser.co.uk

8. Data Security

We implement appropriate technical and organizational measures to protect your personal data, including encryption, secure servers, access controls, and regular security assessments.

9. Cookies

Our website uses cookies to improve your experience. For detailed information about the cookies we use, please see our Cookies Policy.

10. Contact Us

If you have any questions about this Privacy Policy or how we handle your data, please contact:

11. Complaints

If you are not satisfied with how we handle your data, you have the right to lodge a complaint with the Information Commissioner's Office (ICO):